Coldwell Banker iPhone Ad
May 18th, 2009Posted by Jim Reppond
I saw this ad on the TV show In Plain Sight last night, where Coldwell Banker was the “Exclusive Sponsor” (whatever THAT means!). It’s interesting that now just about everyone is coming out with an real estate iPhone Application. Zillow’s iPhone app is ranking in the top twenty downloads of all iPhone apps these days, and I suspect you’ll see more companies come out with these as time goes on.
Coldwell Banker iPhone TV Advertisement
3 Comments Add your own
1. Bob | May 26th, 2009 at 4:00 pm
The iPhone’s best days are behind it. Once the economy gets back on track and companies upgrade to Microsoft Communications Server (the upgrade to Exchange Server) you’ll see a massive move to develop apps for Windows Mobile 7. It allows for communications integration well beyond anything we see today. The future of sales based organizations is unified communications from either Microsoft or Cisco. The only way the iPhone and Blackberry survive is if Microsoft lets them license the technology to encourage immediate widespread adoption of the server software.
Bob
2. Bob | May 26th, 2009 at 4:24 pm
I noticed you use Zillow widgets. Realtor.com is going to build widgets just like Trulia and Zillow. But realtor.com will likely also offer online presence with a mobile and PC client so the agent can field live leads 24/7 if they wish. I pitched building this for Bain awhile back, they passed so I took it to the folks at Realtor.com. Bain aligning with Zillow in some type of ‘exclusive’ deal is superficial strategy by a VP that doesn’t understand the industry, let alone have information about who’s gong to offer what in coming months. If Bain wants to give you something to help you win listing presentations, fine. But let’s call the Zillow relationship what it really is….perception of value. For starters, Zillow is a website used by people who already own a house. Despite your marketing departments claims, Zillow gets 1/3 the traffic of Realtor.com. Buyers don’t search for properties on Zillow. The average time on the site is less than 30 seconds. Sure, any additional free exposure is positive and a brokerage should push listing to any and all portals, but Zillow adds very little additional promotional value to a property that is already on every MLS site out there. Bain will likely encourage its agents to purchase featured property advertising on Zillow because they get a rebate back.
3. Jim Reppond | May 26th, 2009 at 10:34 pm
Bob,
Nothing wrong with that. I hope Microsoft or others DO come out with some competing technologies. So far they have completely missed the boat on mobile applications and motivating people to develop for it.
Sounds like you work for Microsoft
But unless they jump into the hardware end of the business, Apple will continue to have a distinct advantage or being to develop and control both the software and hardware, which gives them seamless integration and implementation.
I guess the future will at least be interesting.
Does anyone else have an opinion about the future of the iPhone or other smart phones?
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